Over the past year, Thrive has grown significantly. We’ve supported much of the crypto ecosystem, including Base, Polygon, Hedera, and many more. Our brand is evolving to match this momentum. 

For years now, we’ve been the most efficient way for ecosystems to fund Builders, and the simplest way for Builders to get funded. We’ve done this thanks to Thrive Protocol, our consensus mechanism that utilizes Proof of Value to ensure near 100% capital efficiency with capital allocations.

With work critical to the future of crypto,  we want our visual brand to tell our story with the same impact we've brought to crypto ecosystems and builders.

Thrive is ready for its next phase.

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The Idea Behind the New Brand

Designing our new identity was a unique challenge.

How do we communicate something as powerful, yet as abstract, as a “Proof of Value” Protocol?

To us, this requires balancing structure and soul: A system that feels solid, credible, but also human. Precise, yet alive. Our new brand dances with that duality:

• Structure that represents our protocol: trust, transparency, and data you can verify.
  
  
• Soul that represents our community: builders, guardians, and communities that make the numbers mean something.
  

Combined, they form the heart of Thrive: a commitment to support and fund real value across all of crypto. 

Our New Brand

Our new Thrive identity introduces a visual language that feels alive, yet grounded. Thrive’s signature three-leaf logo remains.

• Our colors have evolved from the old blue into a system of both energetic and muted hues, designed to adapt to each ecosystem we partner with.
  
  
• Our typography has also evolved. It's clean, confident, versatile, signaling clarity and maturity.
  
  
• Our graphics and motion bring the invisible parts of value to life: points, proof, flows, and growth.

• Our tone of voice also got upgraded. It’s more direct, human, and confident, just like the people we build for.

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This brand revamp marks more than a new visual identity. It’s a milestone in a much bigger journey that redefines how value moves through the world. We are deeply honored to help bring Thrive’s mission and story to life through design.

‍ - Guilherme Maueler, Design lead at Thrive

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“Our brand is a reflection of our identity. We are excited for this piece of identity to carry us through the next phase of impact in the world.”

- Daniel Jacobs, CEO and founder

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